International sales have finally started picking up here again, which is great–they’re a necessary part of my business, and one of the aspects which really drew me to online selling in the first place. The items I sell don’t do very well with a general or localized audience, they’re niche and thus really benefit from a worldwide net of customers.
Perhaps this post was brought on by our friend TheBrewsNews tweeting out that they had a sale to North Pole, Alaska recently, but I thought it’d be nice for once to post the best places to sell internationally–at least my own favorite. More often then not when e-commerce people talk international they talk about the negative, but I think by this point we all know Italy isn’t the funnest place to ship (though I’ve done okay there personally).
I qualify my list in advance by stating I sell vintage collectibles and close to 100% of what I sell are flats, all single purchases under 2 lbs with about half of them coming as just 2-3 oz flat packages. That said, I’ve had sales to all countries mentioned below where I stuff a flat-rate envelope or even box, so while all single sales are flats anything goes for multiples.
Here they are, my favorite non-U.S. countries to ship to:
1. Anywhere I haven’t shipped before. #1 is based purely on ego. I just get a little charge out of shipping somewhere I haven’t sent anything before.
Half my goods deal with English text (magazine back issues) and the other half with American pop icons (vintage movie cards and collectibles), so you’ll see several of the following countries are natively English-speaking. But a recent highlight to me was a package to Russia. I only get about one of those per year. Same rate for China–with all of those people you’d think it’d take more than one hand to count the fans of old-time American movie stars! Same rate for the entire Middle East, though Egypt sticks out as not quite so unfamiliar territory. South America is poor for me, surprising because I do buy a lot from there. Germany is good, a regular place for me to ship, but with the amount I buy from there I’d figure there’d be stronger demand to send some stuff back–lots of German movie cards for example. Sub-Saharan Africa is pretty much non-existent, excluding South Africa.
2. Australia – A good number of semi-regulars who don’t mind paying to fill up a flat rate box. On a related note, I used to have more customers than I’d ever expect from New Zealand, but that seems to have dried up. Hopefully they come back soon.
3. Great Britain – Highest volume. Only drawback: those long addresses which either cramp my hand (first class) or hurt my eyes (priority).
4. Japan – Not as many buyers, but lots of multiples sold to the customers I do have. Not so great communications-wise usually, but often doesn’t matter because the transactions are quick and easy.
5. Spain – See Australia. Many of my customers from Spain disappeared over the past year, I assume due to the economy, but I’ve noticed them trickling back through the door.
6. Canada – Neck and neck with Great Britain as far as number of customers, and they’re great people to deal with for the most part, I just think their postal system sucks and exposes me to more “Where’s my stuff” e-mails than I’d like to see. I’m shipping from New York, my customers in the UK typically receive their items ahead of my customers in Canada when I mail out the same day.
7. Netherlands – Seems to be growing. Nice easy transactions, for me usually just 1 item at a time. Usually a language barrier, but like Japan doesn’t seem to factor much.
8. Germany – As mentioned above I’m disappointed by the volume I do to Germany, but frankly there’s nothing else to complain about. The customers are there and more of them speak English than I would have thought. The transactions are universally pleasant, the delivery times are good.
9. Italy – Yes, Italy. I admit, I cringe a little on a large order to Italy because I know it’s going to take them at least a month to receive it, but I haven’t seen the volume of complaints other sellers seem to see, there’s a good number of customers, and I feel a little more secure since I’ve started using Inkfrog’s insurance on First Class International packages.
10. France – I think you can kind of substitute all I’ve said for Italy on France. Their delivery times don’t thrill me.
Related note: A recent eBay change that seems popular–the removal of international transactions from DSR counts–leave me feeling neutral though slightly uneasy. I ship Priority International next business day, First Class only once per week, but I do fine with my International feedback and DSR’s.
But really my main worry about this comes as a buyer–now, I’m not familiar with how anybody’s feedback and/or DSR counts work outside of the U.S.A., but as somebody who buys about as much from International sellers as I do from U.S. sellers, I’d be disappointed if my transactions weren’t held to the same standards as these sellers own domestic transactions. If the U.S. DSR policy is replicated in other countries I’d be less likely to purchase as aggressively from that country for fear of poor service and yes, just exposing myself to a great chance of being ripped off.
Turn those emotions around as a seller. Will international buyers still feel secure buying from U.S. sellers on eBay? I’d have to think no.
Did I miss any? What’s your favorite place to ship?



Snellville, Ga., April 27, 2009 – John Lawson, Founder and CEO of the online urban clothing store, 